Customizable — "What I love the most about Wix is that it's fully customizable to suit users unique needs.", "there are tons of design options", "I prefer Wix because it allows me to manipulate the template to the degree I want to.", "I can add in a variety of things to change up the original template to suit what I need", "I purchased a theme which I then changed a lot so it's what I want.", "It's super user-friendly and makes it quick and easy to not only create your site, but also tweak it whenever you want.", "We chose Wix because the customization capabilities are just about endless. You can make it look HOWEVER you want.", "almost everything is customisable to suit your brand"
Easy to Use — "very user friendly", "wix is really easy to use", "I find it very easy to navigate and use", "Very easy to use and I've had no problems.", "I barely know anything about computers and was able to figure it out.", "It is very user friendly and intuitive", "It is easy to learn and we have taught a couple employees how to use it that have ZERO background in website development."